Client
Satamatics
Sector
Technology (B2B)
Business
Satellite tracking devices
Objective
Create a new and refreshed approach for the company’s marketing material to compliment a planned five-year global sales campaign and reflect the company’s innovative and progressive approach to its business model.
Activity
A complete evaluation of the existing corporate identity was conducted and this research concluded that their current identity failed to portray them as the cutting edge market leaders their products demanded. mhd created an identity for each disparate arm of the group, each clearly identifiable as a Satamatics company whilst retaining its individual sector relevance. The approach ensured the new identity could be used to bring together all areas of the business under one unified brand.
A new range of brochures, advertising and exhibition stands was created and used exclusively in all marketing activity throughout the world, ensuring a cohesive message was presented in all activity.
Results
Following the introduction of the new corporate material, the company has out-performed all of its projections. A year on year growth of 124% over a three year period has been achieved, culminating in Satamatics making its first appearance in The Sunday Times list of ‘Britain’s fastest growing technology companies’ 2006 at an impressive No. 19.
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